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What is a custom web development solution?

Custom website development refers to website solutions customized for your brand, business goals, products or services. This allows you to have a unique website.

Beyond the obvious website design, a unique website includes a variety of features that are as effective as possible, helping your business goals rather than hindering them.

Why you may need a custom web development solution?

While this is a truly bespoke solution that can help you stand out and gain a competitive edge over your competition, whether or not your business needs it depends on the type of business and location. website you want to create. its complexity.

For example, if you own a restaurant, you don’t need much. A simple website with your menu, team overview, location, and contact information may suffice. There are thousands of pre-made templates to do just that.
But if you’re looking for something that will help your restaurant stand out (not just from a design perspective, I’m talking about additional features like reservations, reviews, e-commerce, etc.), customization is the way to go.

While this is a truly bespoke solution that can help you stand out and gain a competitive edge over your competition, whether or not your business needs it depends on the type of business and location. website you want to create. its complexity.

For example, if you own a restaurant, you don’t need much. A simple website with your menu, team overview, location, and contact information may suffice. There are thousands of pre-made templates to do just that.
But if you’re looking for something that will help your restaurant stand out (not just from a design perspective, I’m talking about additional features like reservations, reviews, e-commerce, etc.), customization is the way to go.

Custom website development vs. ready-made template

For your business website, there is nothing wrong with using a ready-made template or one of the popular templates supported by your web development solution. In most cases, these are easy-to-use solutions that save time and money.

The downside is that you’ll have a generic design that won’t show how unique your brand/company/product is. And you will be limited to template customization options, or lack thereof, which means you can’t do anything (design screws and function screws) beyond the form (template) provided to you.

Benefits of custom web development solutions

Branding

First, your website will have a unique look that matches your brand image.

With so many pre-made templates available today, you’ve probably noticed websites that look very similar. This is because the same template was used and (in most cases) only the images and text were changed. Being the original creator in the copy/paste solution pool can help you stand out.

With a unique website your customers have never seen before, you’ll instantly grab attention and appear more professional and trustworthy.
Customized solutions leave more room for original company branding, which is key to making your business reliable and trustworthy in your field.

Finally, with custom web development solutions, you decide every visual inch of your design and every feature you need. This means you’ll be able to develop a website just the way you and your audience like it, including the ability to test various visual cues and/or features until you find one that converts.

Great long-term investment

Although developing a custom web development solution may cost more than just using templates, it’s a good investment in the long run.

For example, custom web development solutions can be easily extended. So, once your business grows, your web developers can easily extend existing websites or web applications.

Additionally, a custom website can be tailored to meet your business needs and goals. Because they are developed with individual customers in mind, custom solutions have a better return on investment.

 

Great for complex websites

Suppose you decide to use WordPress for your website platform and install a simple template. With a little tweaking, you’re good to go. But after a while you start adding various plugins and features, high quality photos and blog content.

The next thing you know is that your site is terribly slow.

Custom solutions allow you to eliminate unnecessary bloatware while enabling functionality.
As your API microservices environment grows, you can further reduce costs. Instead of developing certain features, you can choose from known solutions and integrate them without compromising the speed and performance of your website.

SEO

Most of the out-of-the-box templates, depending on the platform, are not designed with performance and speed in mind. Even systems that require a lot of maintenance to keep running. It’s not that Google prefers custom websites and web apps, but because you’re starting from scratch, you build your website with performance in mind.

This approach can improve your website rankings because your website is fast and has a great user experience on both desktop and mobile. When you rank better, it’s easier for your potential customers to find you.

 

Downsides of custom web development solutions

Costs

The initial cost of developing a custom solution will certainly be higher. You will need to hire a team of web developers, spend time developing a plan for your website, and then spend time developing it.

While it might be more affordable to get the templates upfront, you’ll probably have to pay for a license pack over time, keep an eye out for regular theme/plugin updates, and rely in some measurement to the model designer.

Time-consuming

Designing a website takes time, hiring a web developer takes time, developing a website takes time, and tweaks, bug fixes, updates and upgrades take a time. Instead of using templates.