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What are Dynamic Web Pages?

A dynamic website is a website that generates pages in real-time and responds to dynamic characteristics such as screen size and device type. The structure and content of dynamic web pages are flexible, allowing you to adjust the end-user experience based on browser or demand.

A dynamic website displays relevant content in an appropriate format in response to user actions. The degree of variation a website can handle varies depending on the complexity of the website’s interactive components and the skill level of the developer.
Dynamic websites serve a variety of purposes, including social media, photo and video sharing, web applications, and digital commerce sites.

In this article:

How Dynamic Websites Work
Static and Dynamic Websites
Elements of Dynamic Websites
Examples of Dynamic Websites
Dynamic Websites: Pros and Cons
How Dynamic Websites Work
Dynamic Front Ends Complexity

“Important backend” websites require flexibility. It doesn’t save each page in a separate HTML file – instead, the web server creates the page at the user’s request. The server pulls website data from a database (or databases) and creates a custom HTML file for the user. When the server has finished creating the page, it returns the HTML file to the end user’s browser.
Dynamic websites use various client-side and server-side languages ​​to create web pages on the backend. Examples include JavaScript, HTML, and CSS for the client side and Python, Ruby, and PHP for the server side. The amount of information extracted to generate a page varies and the process can be complex. The end user cannot see the backend process, only the generated web page in the browser. The user experience is similar to a static website.
Most websites today are at least partially dynamic, with some degree of dynamic content. Social media platforms, news media sites, blogs, web applications, and e-commerce sites all require responsive and interactive content.

Dynamic websites,  display different content in different formats depending on the visitor. Time, location, preferences, and other user settings determine the appearance of web pages. This approach allows for a personalized user experience. While a static website can be effective, a dynamic website can improve user experience and look more professional.
However, they require more skill and complexity to grow.

Dynamic Site Elements

By creating a dynamic website, you can increase the relevance of your page content and engage your visitors. Here are some common elements of dynamic web pages:

Responsive Page Elements – Dynamic websites can provide pages with different layouts depending on screen size and device type. This includes repositioning buttons, changing text and typography formatting, and resizing images to fit your visitor’s view. To learn more, check out our guide to responsive images.
Localization – A website can dynamically adapt its content to the language of the region where the page is viewed.
Personalized Recommendations – Dynamic websites may use cookies to store user history and preferences. Based on the data in a user’s cookie, this page can provide a personalized experience, including content or product recommendations. This can significantly increase site engagement.
Integration of social media or third-party content – ​​A dynamic website may include feeds or content from social media or other websites.
These feeds provide fresh and relevant content even if the site owner cannot regularly update the content.
Dynamic Visual Display – A dynamic website can have page elements that move and rearrange dynamically or as a result of user actions. When done correctly, it can create powerful visuals and make content more engaging.

Examples of Dynamic Websites

Here are some popular examples of dynamic websites:

YouTube – Shows each visitor a personalized homepage with videos they might like based on their historical usage and preferences.
Google – Displays a dynamic set of search results based on a user’s search query.
Google offers several search options, including general web search, image search, and news search. Each is dynamically updated based on user interests and personalized based on past searches.
Facebook – Facebook Feed is a classic dynamic web page that displays Facebook posts and information based on user logins and preferences.
HubSpot – Hubspot’s CRM and marketing automation platform is powered by dynamic pages based on actionable business and customer insights.
New York Times – The New York Times is a major news publication that uses server-side JavaScript to dynamically generate article pages.
It also updates the homepage based on the user’s preferences and history. All news sites should be set up to allow regular and frictionless publishing of articles.
All of these sites (except HubSpot’s web app) dynamically insert relevant advertisements into their content and personalize them based on user preferences.

Dynamic Websites: Advantages and Disadvantages
Dynamic website design is an obvious choice for many creators because dynamic pages offer several advantages:

Ease of updating – An effective business website requires constant updating to ensure that the content of the page remains current. A dynamic website is the easiest way to keep web content fresh.
You can automatically copy changes from one page to another without changing the site design. Users with access to the database can manage content without affecting the overall site structure. Easy updates allow for faster and easier maintenance. Dynamic practices are especially useful for large sites with many pages. Dynamic pages are scalable because you can manage multiple pages at the same time.
Improved user experience – Dynamic websites deliver content tailored to individual users, ensuring its relevance. Content may change based on user interests and past behavior. A personalized customer experience increases the likelihood of returning visitors and increases conversion rates.
Improved functionality – Static websites can contain interactive components, but dynamic pages offer greater functionality – the only limitation is the language and logic required to create each page. A large, complex site like Netflix can serve up a lot of content for its users, making recommendations for each user based on their location and viewing history.

Dynamic sites also have some disadvantages:

Huge resource requirements – setting up and operating a dynamic site is more complicated than a static site. The extra steps required to build your database and link to each page can be time-consuming and expensive. However, some website builders allow you to create dynamic web pages at a more affordable price.
Performance issue – The browser has to process more instructions to load dynamic pages than static pages. Constantly retrieving and displaying data from the database requires processing power and time, which can degrade performance.
Dynamic Web Graphics and Video Using Cloudinary
The evolution of video and image formats, as well as ongoing innovations in devices and screens, will continue to add challenges as developers seek to create experiences exceptional user experiences while reducing the impact on bandwidth, storage, and website performance.

Efficient handling of high-resolution files, skillful handling of embedded designs, and the growing amount of user-uploaded videos, combined with the above responsive design techniques, can help address some of today’s challenges.

By managing your images with Cloudinary, you can confidently optimize your media delivery for better performance, faster site load times, and higher conversion rates.

Cloudy Image Transitions allow you to generate virtually unlimited variations of a single image for various enhancements and special effects. Cloudinary has an excellent set of image transformations at your disposal.
Cloudinary can automatically optimize images and provide many other features to transform the media assets you serve to users. For example, automatic compression with guaranteed image quality and lazy loading for faster page loading.
Cloudinary provides a complete digital asset management (DAM) solution that lets you manage digital assets at scale.