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Online Reputation Management

 

What Is Online Reputation Management (ORM)?

First impressions last. Take control of your brand story by leading questions and monitoring mentions online.

Every brand wants to make a good impression online, but having a great website or social media is not enough.

Everyone has an opinion on almost everything these days, and customers are savvy enough to know when a brand is genuine and when it’s hiding an ugly truth.

If your business is being negatively affected by negative reviews or media attention, it may seem like the end of the road.
Every brand wants to make a good impression online, but having a great website or social media is not enough.

Everyone has an opinion on just about everything these days, and customers are savvy enough to know when a brand is genuine and when it’s hiding an ugly truth.

If your business is being negatively affected by negative reviews or media attention, this may seem like the end of the road.
But it is possible to reverse the perception of your brand, especially if you take preventive measures to limit the damage and deal with problems before they arise.

Managing your online brand reputation isn’t a one-time process, but investing early can save you a lot of headaches later.

The Relationship Between ORM and SEO

We all know that customers are increasingly turning to search engines when looking for new products to buy or services to invest in. Therefore, ensuring that the best and most positive results come first when researching your brand is an important part of any ORM strategy.

What shows up in these top searches can have a huge impact on how people perceive your brand.

This is why you should have as much control as possible over these results and take ownership of the information displayed to your audience.

ORM is a multi-channel approach to prevent and solve any problem that could harm your brand reputation.


Contributing Factors to ORM While the combination each business uses to maintain its online reputation varies, an ORM should include the following combination:

  • Owned media – Employee and customer stories, user-generated content (UGC), reviews, webinars, and brand-created content.
  • Paid media – Sponsored social posts, lead generation, affiliate programs, and native advertising.
  • Earned media – Media relations, influencer marketing, and PR.
  • Shared media – Community service and partnerships, co-branding campaigns, and organic social media posts.